Whatever creative service we are tasked with, we never lose sight of the fact that the work we do is critical to the long-term branding strategy for every business we serve.
A brand is more than a font, color, or pretty imagery. Sure, those things are important, but in reality, they are meant to support your overall brand. Then what is a brand? Simply put, it’s the impression folks have of your product, service, or employees. It needs to be true to what you are, properly positioned and fiercely protected is more than a font, a color, or pretty imagery.